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 Overview
The OTC Health Care Division extends both sales and marketing (either full or partial) services to our valued partners.
The division deploys 5 sales personnel to serve 1,000+ independent pharmacy outlets nationwide.
The large chain key account outlets are handled by the divisional head with the assistance of an executive to provide the optimum sales and promotional management to said channel.
Depending on the needs of our partners, the marketing team would either plan and execute programs
a) in accordance to our partners’ regional marketing/branding initiatives, and/or
b) strategize independently to reflect domestic requirements within approved A&P budgets.
Our current partners’ in-store presence is mainly focus in the following sectors
- hand and body care
- face care
- sun-care
- oral health
- family planning
- feminine hygiene
- first aid care
- nutritional supplement specializing in calcium
OTC Divison’s census includes both chained and independent pharmacies, medical halls and hyper-markets with an average 90% distribution coverage in all major cities and towns nationwide.
To enhance our leadership position in selected product sub-categories, we welcome new strategic partners to share our core competence in sales, marketing and distribution.
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